Aarushi's design work: a Vektor SaaS dashboard, a Titan Smart app screen and a Make Me Stronger Foundation campaign post

UX & brand design for growing teams

Product, UX and brand design for startups and teams. NID-trained and Boston-based, with work for Johnson & Johnson, Electrolux and Whirlpool. An AI-powered workflow means faster turnarounds, with no shortcuts on quality.

UX Design

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Product Strategy

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Brand Identity

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Design Systems

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Illustration

UX Design ✳︎ Product Strategy ✳︎ Brand Identity ✳︎ Design Systems ✳︎ Illustration

UX audit and redesign example: Vektor's time entry screen before, a dense form, and after, a clear colour-coded weekly timesheet

How I can help

A focused review of your app or website, with a prioritized list of fixes your team can act on right away. 1-2 weeks.

UX audit · custom quote

Research, user flows and high-fidelity screens for a new product or a key feature, ready for your developers. 4-8 weeks.

Product design · custom quote

A visual identity and component library that stays consistent from print to screen, so your team can build faster. Custom scope.

Brand & design systems · custom quote

Three Titan Smart app screens Aarushi designed: blood oxygen tracking, the Alexa voice assistant and a stress monitor

Based in Boston

Trusted by teams at Johnson & Johnson, Electrolux and Whirlpool.

Start a project

Tell me a little about your product or brand, your timeline and budget. I reply within 2 business days, and the first call is free.